Norton Equipment sells, services, and refurbishes industrial recycling equipment built to last. This is the plan to turn that reputation into a 24/7 salesperson, and own local search across the 100 miles Norton actually serves, from West Tennessee to North Mississippi & East Arkansas.
Equipment built to last deserves a website that works just as hard before a single call is ever made.
Norton Equipment Company specializes in selling, servicing, and refurbishing industrial recycling equipment built to last, earning a strong reputation across the Mid-South.
However, the current website does not fully reflect that expertise, or capitalize on the extensive digital opportunities available in the industrial equipment sector.
This proposal outlines a comprehensive strategy to rebuild the website and implement a robust SEO campaign: enhancing user experience, building digital trust, and significantly increasing organic visibility to drive qualified leads for equipment sales, service, and refurbished machines across every market within 100 miles of Memphis.
A completely new, high-performance website that acts as a 24/7 digital salesperson for Norton Equipment, engineered for speed, trust, and conversion.
A clean, professional design built around high-quality imagery of balers, compactors, shredders, and the Norton facility, fully responsive across every device.
Restructured site architecture that makes finding specific equipment types and services seamless, with clear calls to action on every page.
Detailed pages for the equipment Norton sells, services, and refurbishes, with comprehensive specifications, galleries, and direct quote-request forms.
A robust "About Us" section, client testimonials, and industry certifications integrated to build credibility.
Five professionally written, SEO-optimized articles delivered inside the build to establish immediate authority.
Full Google Analytics setup to track visitor behavior, traffic sources, and conversion metrics from day one.
To outrank regional competitors, the site needs pages built for exactly how buyers search: by manufacturer, by model, and by city.
Dedicated, optimized pages for the lines Norton carries and services, including Marathon, Max-Pak, Cram-A-Lot, and Harris Selco, capturing buyers who search by manufacturer and model.
City-specific pages for the towns inside Norton's real service area, so Norton shows up in "near me" and city-based searches within roughly 100 miles of Memphis.
Structured data for Local Business, Organization, Product, and Service, so search engines and AI answer engines fully understand what Norton sells, services, and where.
Full claim, buildout, and optimization of the Google Business Profile, the single strongest driver of local map visibility.
Correcting inconsistent business name, address, and phone data across major directories that is currently suppressing local rankings.
All website forms wired into a centralized lead management system, so every inquiry is captured, tracked, and routed instantly.
A look at recent builds from our studio. Same focus on speed, trust, and turning searches into calls that we'll bring to Norton Equipment.
Want to see more, or talk to a reference? Just ask.
Select the package that matches your growth objectives. Both are one-time investments. Pick the foundation, or go all in on regional dominance.
Secure, high-speed hosting is included at no cost for the first 12 months with either package. Beginning in Year 2, hosting is billed at $25/month, or $220/year if paid annually in advance.
Every ongoing service is offered individually. No required bundle, no long-term contract. Everything stays month-to-month.
Continuous technical and local SEO, ongoing keyword optimization for high-intent industrial recycling search terms, Google Business Profile management, two new SEO articles per month, and one dedicated monthly strategy call.
When a call can't be answered, the caller instantly receives a text so the lead doesn't move on to a competitor. Includes tracking number setup, message routing, and automatic lead logging. Tiered by call volume.
All forms, texts, and inbound inquiries routed into one unified inbox with instant automated response, structured follow-up sequences, and pipeline tracking, so no inquiry is ever lost. Tiered by inquiry volume.
Google Ads campaigns targeting high-intent buyers searching for balers, compactors, and equipment repair across the service area. Includes build, ongoing optimization, and reporting. Ad spend billed separately, direct to Google.
All ongoing services are month-to-month and may be added, adjusted, or cancelled at any time.
We look forward to partnering with Norton Equipment Company to drive exceptional digital growth across the Mid-South.
